May 21, 2018
by googleplusplanet
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How to Write a Blog Post: An Epic Process for Epic Results

Warning: if you really want to know how to write a blog post that gets noticed, it’s going to take work and discipline.

This is not for the faint at heart.

A while back I was challenged by a few of my peers to document and share my blogging process. I had never thought to do so before and thought, “why not?”

So I originally published my process in 2014.

Since then, my blogging process has undergone quite an evolution.

Over the years I’ve refined it, added things to the workflow, removed things, experimented, and … Continue Reading →

May 21, 2018
by googleplusplanet
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How to Integrate Email Marketing with SEO

How-to-Integrate-Email-Marketing-with-SEO-1

In the context of search engines and social media, email seems like ancient tech, having arisen as early as the 1970s. But email is still very relevant to businesses for communication. Confirmation messages, newsletters, and deals are all still disseminated via email to current customers. The distinct nature of every message extricates it from the noise in social media. Thus long and well-designed emails can engage your customers more than social media posts.

However, email is not the public platform that social media is, and, for that reason, email has less impact on SEO. When … Continue Reading →

May 20, 2018
by googleplusplanet
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What to look for when choosing a Cloud Storage Service

Cloud Storage services are more and more popular nowadays. This is because they can store large files and folder and keep them safe. Also, their accessibility has increased over the years so they are easier to use. There are a lot of options available on the market which makes it harder for users to choose the best one.

If you are looking for a cloud storage service that meets all of your needs, you should take some important features into consideration. You should also check out this comparison between 2 of the best cloud storage Continue Reading →

May 18, 2018
by googleplusplanet
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What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers)

Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter

This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts.

You might be wondering, “why is this important to me?”

In short, Twitter might suspend your account if you fail to comply.

These rules are also encouraging good sharing practices on Twitter and will benefit everyone in the long run.

And since … Continue Reading →

May 18, 2018
by googleplusplanet
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GDPR and Your Business: What you Need to Know

Are you ready for the GDPR in your business?

 

Cybersecurity remains a major issue for digital commerce world. In the U.S. cybercrime costs business owners millions of dollars every year and has even led to the collapse of several startups.

Worse still, experts expect the situation to deteriorate even further. A report released in February 2018 indicates that annual cybercrime costs will hit $6 trillion by 2021.

To curb the menace, governments and agencies world over have been working round the clock to tighten weak links in the cybersecurity chain.

What is GDPR?   Let’s Continue Reading →

May 17, 2018
by googleplusplanet
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How to Schedule Facebook Posts to Be More Efficient and Get Better Results

Imagine this scenario: You have planned to post once a day on Facebook this week.

On Monday morning, you log in to Facebook and navigate to your company’s Facebook Page. You spend some time crafting the perfect post and wait for the supposed best time to post. You read that 3pm is a good time as people are taking a break from work and checking Facebook. So you wait…

At 2:55pm, you go back to the browser tab that has been opened since 10am. When the clock strikes 3pm, you hit “Publish”. Woohoo!

And then … Continue Reading →

May 17, 2018
by googleplusplanet
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Steal These Facebook Group Community Management Tips: Expert Roundup

Managing a bustling Facebook group isn’t always easy.

Whether you are struggling to keep your Facebook group alive or to keep people engaged, managing your Facebook community takes a very particular set of skills.

That’s why we reached out to some experienced (and brilliant) Facebook group community management pros and asked them to share their secrets.

Let’s hear it from the experts!

 

loren bartleyLoren Bartley, Impactiv8— Use custom #hashtags

 

Using hashtags to generate community engagement is nothing new. It seems like every second Facebook Group is encouraging (read: forcing) engagement using #TipTuesday and … Continue Reading →

May 16, 2018
by googleplusplanet
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WordPress Plugin: EventOn

WordPress Plugin_ EventOn-315

WordPress runs 30% of all the world’s websites. It’s so popular because it’s easy to customize, flexible, and has over 30,000 different add-ons that enable sites to be customized quickly and easily.

Plugins are the key that gives WordPress this unique flexibility. For example, plugins give a site the ability to add shopping carts, sell memberships, do extra SEO, add booking calendars and promote events. Therefore, this flexibility allows businesses to have a website that fulfills their business model quickly and affordably.

EventOn Calendar Event Tool for Websites

EventOn allows you to add an event … Continue Reading →

May 16, 2018
by googleplusplanet
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Social Media Statistics 2018: What You Need to Know

Looking for the latest social media statistics? Want to know which social media networks and apps are the most popular in 2018?

Whether you’re building a presentation, a pitch, or you’re just plain curious, I’ve done my best to search the entire internet for all the juicy social media statistics you could possibly need.

All in one place, always updated so that you know exactly where to go to find the latest and greatest.

Based on the findings, I’ve also ranked each network according to the user base and usage data.

Bonus: Grab the … Continue Reading →

May 14, 2018
by googleplusplanet
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How Content Can Engage Readers and Boost Brand Awareness

Content is capable of doing a lot of things. It can boost engagement, raise brand awareness, and drive sales. Marketers have acknowledged the fact that quality and informative content is the key to a customer’s heart, and, as a result, many brands in 2018 like to consider themselves as content producers and publishers. In fact, it’s no longer an option for a brand to create conversation and engagement. It is, in fact, mandatory if you wish to retain your existing customers and attract new ones.

Personalization is paramount

To drive engagement, there are a few Continue Reading →