May 26, 2018
by googleplusplanet
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Why You Need to Be at Social Media Marketing World 2018

If you’re a social media professional or aspiring to be one in any way, Social Media Marketing World is the event you need to be at.

What do you get when you cram 3,500 social media professionals into the San Diego Convention center for 3 days? Why,
Social Media Marketing World
Full Disclosure: We earn a commission if you click this link and make a purchase, at no additional cost to you.
 of course!

Without a doubt this is the biggest live event in the social media world. With the biggest names in the business … Continue Reading →

May 26, 2018
by googleplusplanet
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How Much Does Social Media Influencer Marketing Cost?

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer?

If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post.

And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. That’s the problem.”5Digiday, 2016

While there isn’t a clearcut answer to this question, there are some guidelines used … Continue Reading →

May 26, 2018
by googleplusplanet
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How to Create a Social Media Post Schedule in Three Easy Steps

A social media post schedule can save you time, and also help you get better results with your social media strategy. But when you are starting from scratch, you may not know where to start.

The good news is that you can create a social media posting schedule in three easy steps. Then you can use that schedule to build your publishing queues, and build your content.

Choose Your Social Media Platforms

social media post schedule

If you are going on a date with someone, it’s not enough to decide what time you are meeting, and if you are … Continue Reading →

May 25, 2018
by googleplusplanet
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Social Media & Facebook Updates Through May 24

Spring has finally come and has brought along some cool new updates for Facebook and Instagram.

Facebook

Domain Verification

Facebook’s domain verification allows owners to claim their website domain in Business Manager and ensures that only verified website owners control editing privileges of their links. The domain verification is another step put in place to verify the integrity of the content on Facebook and prevent the spreading of fake news and misinformation.

Bottomline

What does domain verification mean for you and your business? Should you do it? Facebook is letting it up to the discretion Continue Reading →

May 25, 2018
by googleplusplanet
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How Facebook Marketing is Changing (And How to Be Prepared)

Too busy to read? Just click the play button below to listen to this post.

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004.

And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now.

That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

Here’s where we think it’s heading…

Back in January, Facebook founder, Mark Zuckerberg, … Continue Reading →

May 24, 2018
by googleplusplanet
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How To Effectively Reach Mobile Audiences

reach mobile audiences

Mobile advertising is becoming the most popular way to target customers, with analysts predicting that marketers will spend over $50 billion in mobile advertising in the US in 2018, which is double the amount that is predicted to be spent on desktop adverts. Targeting customers on mobile devices is so important, as it allows user groups who might not be interested to be excluded from the campaign; and now many more people worldwide own mobile devices than desktops.

Qualified users can be targeted on mobile devices by using the large databases provided that provide information Continue Reading →

May 24, 2018
by googleplusplanet
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Is There a Social Quant Alternative that Twitter Won’t Shut Down?

Social Quant is Dead!

If you don’t believe me, go to their homepage. You’ll probably see what we did when we went there.

social quant alternative-- Social Quant is dead

The platform many of us have used for years to help grow our Twitter following is another victim of Twitter’s focus on enforcing their rules.

With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to follow, and you were done. The tool would start following those lucky people.

The hope was that those that you followed would follow you … Continue Reading →

May 23, 2018
by googleplusplanet
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Veterinary Digital Marketing Team Wins Back Weeks With Agorapulse

Marketing for veterinary practices takes both a specialized knowledge of the pet care industry and an insider’s insight into how people choose and trust someone to take care of their furry family members. A waiting room full of limping doggos, squawking parrots, and unamused kitties can leave little time for self-promotion.

That’s where Vet Help Direct step in to give a voice to the ever-valiant saviors of our animal pals.

Taking care of every aspect of a vet practice’s digital marketing, their team of vets, vet nurses, and digital specialists help spread the good word Continue Reading →

May 23, 2018
by googleplusplanet
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How to Create an Ebook for Online Marketing

Ebooks have a variety of uses for marketing and promoting your business online. One of the most common uses of an ebook is as a promotion tool on your website.

For example, you can reward site visitors for subscribing to your weekly newsletter by giving them a free ebook. Not only does this give them a benefit to subscribe, it also gives them a preview of the expertise they can expect from your company.

Ebooks don’t have to be very long to be effective.  A simple 12-15 page ebook focused on one particular topic is Continue Reading →

May 22, 2018
by googleplusplanet
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Instagram Sizes and Dimensions 2018: Everything You Need to Know

What are all the Instagram photo sizes and dimensions you need to know for 2018? How about Instagram video resolution and size ratios? Sit back and relax, because this post has it all covered.

After plenty of years of only standard square images and videos, Instagram opened up their platform to allow for portrait and landscape orientations. What?! That’s right! Life just got a little bit sweeter. These new Instagram sizes are a huge deal!

While most users don’t really care about their Instagram picture size, for those of us using Social Media to … Continue Reading →