Instagram is a key player in the social media world and increasingly in the business marketing world.
The old saying goes, “A picture is worth a thousand words”. A picture can often communicate your message better than words and adds a level of interpersonal connection that words can’t. This is what Instagram does on steroids!
With over 500 million daily active users, Instagram is a social destination for many on their smartphone, and it also becomes a useful business tool. The challenge for businesses can be posting on a consistent basis when you have always had to post in real time.
Fortunately, several scheduling platforms can now automate a lot of the work that goes into planning and deploying Instagram posts.
Grum vs. Hootsuite vs. Agorapulse
Its principal and focal purpose is to post to Instagram. Unlike other options, it’s a unitasker with one use. Grum is an excellent solution if all you’re looking for is a way to pre-schedule posts to Instagram and don’t need other features.
Grum is browser-based, meaning you primarily use it via your computer, and post photos stored on your computer. It can easily schedule your postings and switch between multiple IG accounts as needed.
Other features include tag management, edit existing posts, bulk uploads, and other useful features.
Also, Grum is fairly inexpensive per month compared to the alternatives and charges on a per account basis. So the more Instagram accounts you have, the cheaper it is for each account.
It allows you to manage several social media accounts from one organized control panel. This is useful if you’re running accounts across several platforms and need to manage them alongside your Instagram account.
HootSuite recently added full scheduling for Instagram photo posts. If you want to add and schedule videos to Instagram you’ll need to do this from a mobile app and you’ll need both Hootsuite and Instagram apps on your mobile device.
HootSuite also integrates with your email and calendar software which helps keep things organized.
Is the most fully featured of your options and offers a user-friendly design that looks like a smartphone user interface. This easy to use layout is helpful as Agorapulse can track a lot of different information.
Directly schedule your Instagram posts with Agorapulse. Aside from social media account management Agorapulse allows 3rd party plugins, highly detailed marketing tracking, workflow management, keyword tracking, and other advanced tools.
Picking A Scheduler
All three of the above choices have received good reviews from users and are generally well regarded.
However, one thing you should always keep in mind is the problem you’re trying to solve and how to approach it. Many businesses over purchase when it comes to software. An example of over purchasing is buying an entire office suite platform when all you needed was a better word processor.
If all you need is an inexpensive Instagram manager then Grum could be your answer. By comparison, if you need to manage several social media accounts across different platforms then Hootsuite might be what you need. If you want all these features plus more, Agorapulse offers a wealth of advanced tools.
The best platform is the one that does exactly what you need it to do.
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