May 27, 2018
by googleplusplanet
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How to Use the New Facebook Test and Learn Tool

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working.

Facebook has released a new Test & Learn tool to take the guesswork out of measurement. It answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business.

You can now experiment with different marketing strategies and find the one that achieves your business goals most effectively.

Where to Find the Test & Learn Tool

You’ll find the Test & Learn feature … Continue Reading →

May 27, 2018
by googleplusplanet
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Grow Your Influence on Baaz with News and Content Curation

Now is the best time to grow your influence on Baaz, the next generation of social discovery, by being an industry resource.

[This post was sponsored by Baaz. The opinions are completely my own based on my experience.]

Every new social network has its early adopters. Generally, these are the people who dive in from the beginning, immersing themselves in the platform, creating loads of content, and attracting the biggest audience when the platform takes off.

Now is the time to do that with Baaz.

And in this blog post, I’m going to give you … Continue Reading →

May 27, 2018
by googleplusplanet
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How to Discover and Create Content That Your Audience Craves (and Grow Your Following)

There are times when we all run out of content ideas.

I’ve been in this situation many times myself — feeling unsure about what content to create and share.

However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. These strategies help me uncover the types of social media content that our audience loves to engage with and share.

And in this post, you’ll learn about six ways to discover the content your audience craves.

Let’s dive in.

How to Discover and Create Content That Your Audience Craves

1. Use your analytics

Continue Reading →

May 26, 2018
by googleplusplanet
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Why You Need to Be at Social Media Marketing World 2018

If you’re a social media professional or aspiring to be one in any way, Social Media Marketing World is the event you need to be at.

What do you get when you cram 3,500 social media professionals into the San Diego Convention center for 3 days? Why,
Social Media Marketing World
Full Disclosure: We earn a commission if you click this link and make a purchase, at no additional cost to you.
 of course!

Without a doubt this is the biggest live event in the social media world. With the biggest names in the business … Continue Reading →

May 26, 2018
by googleplusplanet
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How Much Does Social Media Influencer Marketing Cost?

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer?

If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post.

And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. That’s the problem.”5Digiday, 2016

While there isn’t a clearcut answer to this question, there are some guidelines used … Continue Reading →

May 26, 2018
by googleplusplanet
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How to Create a Social Media Post Schedule in Three Easy Steps

A social media post schedule can save you time, and also help you get better results with your social media strategy. But when you are starting from scratch, you may not know where to start.

The good news is that you can create a social media posting schedule in three easy steps. Then you can use that schedule to build your publishing queues, and build your content.

Choose Your Social Media Platforms

social media post schedule

If you are going on a date with someone, it’s not enough to decide what time you are meeting, and if you are … Continue Reading →

May 25, 2018
by googleplusplanet
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Social Media & Facebook Updates Through May 24

Spring has finally come and has brought along some cool new updates for Facebook and Instagram.

Facebook

Domain Verification

Facebook’s domain verification allows owners to claim their website domain in Business Manager and ensures that only verified website owners control editing privileges of their links. The domain verification is another step put in place to verify the integrity of the content on Facebook and prevent the spreading of fake news and misinformation.

Bottomline

What does domain verification mean for you and your business? Should you do it? Facebook is letting it up to the discretion Continue Reading →

May 25, 2018
by googleplusplanet
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How Facebook Marketing is Changing (And How to Be Prepared)

Too busy to read? Just click the play button below to listen to this post.

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004.

And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now.

That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

Here’s where we think it’s heading…

Back in January, Facebook founder, Mark Zuckerberg, … Continue Reading →

May 24, 2018
by googleplusplanet
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How To Effectively Reach Mobile Audiences

reach mobile audiences

Mobile advertising is becoming the most popular way to target customers, with analysts predicting that marketers will spend over $50 billion in mobile advertising in the US in 2018, which is double the amount that is predicted to be spent on desktop adverts. Targeting customers on mobile devices is so important, as it allows user groups who might not be interested to be excluded from the campaign; and now many more people worldwide own mobile devices than desktops.

Qualified users can be targeted on mobile devices by using the large databases provided that provide information Continue Reading →

May 24, 2018
by googleplusplanet
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Is There a Social Quant Alternative that Twitter Won’t Shut Down?

Social Quant is Dead!

If you don’t believe me, go to their homepage. You’ll probably see what we did when we went there.

social quant alternative-- Social Quant is dead

The platform many of us have used for years to help grow our Twitter following is another victim of Twitter’s focus on enforcing their rules.

With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to follow, and you were done. The tool would start following those lucky people.

The hope was that those that you followed would follow you … Continue Reading →