Collateral Materials have evolved over time. 20 years ago, brochures and flyers were the secret weapons of every marketer. But these days, choosing the right marketing collateral can be tough. Hence, I want to give you a brief overview of 15 effective types of collateral materials for small businesses. In addition, you’ll learn how to create these marketing materials.
But first, let me tell you why you should use collateral materials.
Benefits of collateral materials
Marketing collateral offers a range of benefits:
Well-designed collateral materials improve the credibility of your business.
Facebook’s platform is a rapidly changing landscape that’s evolving so quickly it’s almost giving me whiplash. I know I’m not the only one. Marketers and users alike are picking up on all the changes, struggling to keep up with them. It’s not surprising considering we have a big list of new changes to go over Read more
Are you keeping careful track of every social media post and its subsequent reactions on every platform you’re on? Do you know whether images, videos, or text work best in Tweets? What types of content your Twitter followers want to see, or which hashtags will get you the most reach with the right audience? Twitter Read more
or four percent of your total worldwide annual turnover of the previous financial year, whichever is higher.
That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law.
Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that could be beneficial to both customers and businesses.… Continue Reading →
For obvious reasons, the holidays are one of the busiest seasons for Internet browsing. People are searching for the perfect gifts, researching and booking holiday travel, and spending their timeoff surfing the web. That can translate into a lot of potential new traffic for your site, not to mention a huge increase in revenue from affiliate […]
The post Ho Ho Ho, Festive SEO: 5 Ways Holiday Content Can Increase Your Traffic appeared first on Make Traffic Happen.
The new Instagram algorithm has finally arrived, and Instagram is opening up to explain just how the algorithm chooses what photos and videos show up in your feed.
Earlier this year, Instagram announced that they would be updating the Instagram algorithm to make it more chronological and “feel more fresh.”
Now they’re letting everyone know exactly how the Instagram algorithm works and going on-record for the first time about rumors about Instagram business profiles and the Instagram shadowban. Here’s what we know:
Your Instagram Feed is Personalized to You and Based on What You Like
Doesn’t it seem like there’s a new Instagram feature being released every few weeks?
While Instagram continues to change at a rapid pace (and give users new and fun ways to connect with their audiences!), it’s more important than ever for businesses to stay on top of new features to reach their marketing goals in 2018.
Feeling overwhelmed? We’ve got you covered!
In this post, we rounded-up every new Instagram feature to hit the app in 2018 to help keep your business up-to-date:
Learning how to find the best longtail keywords is very important to the success of any blog. It’s a task that shouldn’t be put off. From the very first blog post you write, you should put ample time and energy into researching appropriate keywords. In fact, you should not start writing a single word without […]
The post Find the Best Longtail Keywords to Dramatically Increase Your Traffic appeared first on Make Traffic Happen.