August 2, 2018
You’ve seen thousands of social media profile pictures. You see dozens every day. And every time you see someone’s profile picture, you form an impression of that person. In a split second, you decide if they are likable, trustworthy, smart …or not. You judge them.
Everyone judges your profile picture in the same way.
On Facebook, LinkedIn, Twitter and everywhere else, they are swiping right or left in their mind, connecting or dismissing, engaging with your content or ignoring your connection request.
So your profile picture is key to your personal brand and online networking. … Continue Reading →
August 1, 2018
WordPress 5.0 is scheduled to be released later this year, and with it will come an entirely new post editing experience. This new post editor is code named Gutenberg, and it’s currently available for testing as a stand alone plugin. Today, we are happy to release initial Divi Builder support for this new interface. If you are using the latest version of … Continue Reading →
August 1, 2018
“Search engine optimization is all about being discovered by ranking for non-branded keyphrases.”
I’ve said it hundreds of times. And it’s (mostly) true. Most companies already rank #1 for their brand name, so there isn’t much to worry about. That’s why SEOs are so obsessed with the non-branded keyphrases.
But there are three types of keyphrases and the branded phrase is one of the big ones. Here’s a breakdown:
*Source: Jansen, Booth. Classifying Web Queries by Topic and User Intent
That third type, the branded keywords, are usually ignored by SEOs. But actually, they provide … Continue Reading →