No website is complete without social media icons. And nowadays everything from email signatures and business cards to posters and video spots benefit from a little “iconography.”
But before slapping icons on every asset your company owns, there are a few things to consider—including legalese. Despite the ubiquity of icons in all shapes, colors and sizes online, social media icons are registered trademarks. They are protected by copyright and enforceable brand guidelines.
Image via Fancycrave under CC0
We’ve assembled download links for all the major social network icons, as well as best practice … Continue Reading →
Where and how am I going to find my next great content ideas?
We’ve all asked this question at one time or another.
Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint.
This week on The Science of Social Media, we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities.
The last quarter of the year is always a busy one for marketers.
Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more.
Each of these dates provides an opportunity for your business to connect with your audience and target customers. And though it might seem like there’s too much to keep on top of, with a bit of advance planning, it’s possible to ensure you don’t miss a beat in Q4.
To help, we’ve put together this Q4 content calendar to break down some of the … Continue Reading →
Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally.
More than 300 million people use Facebook Stories and Messenger Stories every day.
Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories and has since launched similar updates across Whatsapp, Messenger and Facebook itself.
And the format is still growing across the board. Data from Facebook IQ found that 68 percent of people say they … Continue Reading →
Instagram launched in October 2010, and when Facebook purchased the photo-sharing platform in 2012 it had just 30 million users.
Instagram is the sixth most popular social media platform in the world. Instagram CEO Kevin Systrom announced in June 2018 that Instagram has reached more than 1 billion users. (That’s more than 1/10th of the world’s population!)
But who are these 1 billion Instagram users?
As a marketer, understanding Instagram demographics—who’s actually going to see the content you publish —is critical to your success on the platform.
Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format.
The Stories format, first popularized by Snapchat, has changed the social media landscape.
The format, which encourages users to share short, vertical videos and images has presented marketers, creators, and individuals with innovative, interactive storytelling experiences — and has spearheaded the vertical video revolution.
More than one billion people use Stories on Facebook-owned properties alone. And at Facebook’s F8 conference, it was revealed that the Stories format is on a path … Continue Reading →