September 30, 2018
by googleplusplanet
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Free Social Media Icons (The Ones You’re Actually Allowed to Use)

No website is complete without social media icons. And nowadays everything from email signatures and business cards to posters and video spots benefit from a little “iconography.”

But before slapping icons on every asset your company owns, there are a few things to consider—including legalese. Despite the ubiquity of icons in all shapes, colors and sizes online, social media icons are registered trademarks. They are protected by copyright and enforceable brand guidelines.

social media iconsImage via Fancycrave under CC0

We’ve assembled download links for all the major social network icons, as well as best practice … Continue Reading →

September 30, 2018
by googleplusplanet
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How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Online Communities

Where and how am I going to find my next great content ideas?

We’ve all asked this question at one time or another.

Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint.

This week on The Science of Social Media, we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities.

Let’s kick it off!

How to Discover New Content Ideas

How to subscribe: iTunes … Continue Reading →

September 29, 2018
by googleplusplanet
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Q4 Content Calendar: Important Dates and Campaign Ideas for Small Businesses

The last quarter of the year is always a busy one for marketers.

Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more.

Each of these dates provides an opportunity for your business to connect with your audience and target customers. And though it might seem like there’s too much to keep on top of, with a bit of advance planning, it’s possible to ensure you don’t miss a beat in Q4.

To help, we’ve put together this Q4 content calendar to break down some of the … Continue Reading →

September 29, 2018
by googleplusplanet
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We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

data marketing facebook

Facebook reach has continually declined over time.

Nowadays everyone tells me there is no point in even sharing content on Facebook.

But you know what? You can still generate traffic from Facebook.

Yes, traffic has declined. Even so, in the last 31 days, I’ve generated 20,420 visits from Facebook.

facebook traffic

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook.

And because I’ve been building the ultimate SEO tool, I’ve been gathering social sharing data on over 9 billion URLs.

database size

But a large portion … Continue Reading →

September 28, 2018
by googleplusplanet
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Behind-the-Scenes: How Mercy For Animals Gets Millions of Social Media Impressions Every Week

  • Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause.
  • Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent.
  • The organization’s primary Instagram account has grown by more than 70,000 followers in 2018.

Animals are the true champions of social media.

Facebook and Instagram are awash with pet photos and stories. Twitter has its memes and curated feeds of cute animal pics.

But what if we thought about farmed animals the same way we did of our … Continue Reading →

September 28, 2018
by googleplusplanet
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What Do Sites That Have Never Been Penalized by Google Look Like?

google love

User signals!

It’s the one thing SEOs don’t optimize for.

I don’t know why most SEOs ignore this metric considering how important it is to Google.

See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO… they want to put the website that you and other people love at the top.

That’s why they look at user signals.

Now, if you aren’t familiar with user signals, check out this experiment by Rand Fishkin that I discussed in a recent article.

It shows that … Continue Reading →

September 27, 2018
by googleplusplanet
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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally.

More than 300 million people use Facebook Stories and Messenger Stories every day.

Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories and has since launched similar updates across Whatsapp, Messenger and Facebook itself.

And the format is still growing across the board. Data from Facebook IQ found that 68 percent of people say they … Continue Reading →

September 27, 2018
by googleplusplanet
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Top Instagram Demographics That Matter to Social Media Marketers

Instagram launched in October 2010, and when Facebook purchased the photo-sharing platform in 2012 it had just 30 million users.

Instagram is the sixth most popular social media platform in the world. Instagram CEO Kevin Systrom announced in June 2018 that Instagram has reached more than 1 billion users. (That’s more than 1/10th of the world’s population!)

But who are these 1 billion Instagram users?

As a marketer, understanding Instagram demographics—who’s actually going to see the content you publish —is critical to your success on the platform.

Whether you’re gearing up to start an Instagram … Continue Reading →

September 26, 2018
by googleplusplanet
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My New SEO Tool: Ubersuggest 2.0

ubersuggest 2.0

I promised you months back that I was going to release a newer, better version of Ubersuggest for free.

And can you guess what?

I just released it! 🙂

Before I go into the features of the new Ubersuggest and how it works, I just want to tell you that not all of the features have been released yet.

For the first release, I focused on keyword research.

So let’s dive into the new Ubersuggest.

Keyword Overview

The keyword research is broken down into 3 main sections: overview, keyword ideas, and SERP analysis.

The … Continue Reading →

September 26, 2018
by googleplusplanet
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How to Master Vertical Video and Stories: Introducing Our New Email Series

Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format.

The Stories format, first popularized by Snapchat, has changed the social media landscape.

The format, which encourages users to share short, vertical videos and images has presented marketers, creators, and individuals with innovative, interactive storytelling experiences — and has spearheaded the vertical video revolution.

More than one billion people use Stories on Facebook-owned properties alone. And at Facebook’s F8 conference, it was revealed that the Stories format is on a path … Continue Reading →