May 24, 2018
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How To Effectively Reach Mobile Audiences

reach mobile audiences

Mobile advertising is becoming the most popular way to target customers, with analysts predicting that marketers will spend over $50 billion in mobile advertising in the US in 2018, which is double the amount that is predicted to be spent on desktop adverts. Targeting customers on mobile devices is so important, as it allows user groups who might not be interested to be excluded from the campaign; and now many more people worldwide own mobile devices than desktops.

Qualified users can be targeted on mobile devices by using the large databases provided that provide information Continue Reading →

May 24, 2018
by googleplusplanet
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Is There a Social Quant Alternative that Twitter Won’t Shut Down?

Social Quant is Dead!

If you don’t believe me, go to their homepage. You’ll probably see what we did when we went there.

social quant alternative-- Social Quant is dead

The platform many of us have used for years to help grow our Twitter following is another victim of Twitter’s focus on enforcing their rules.

With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to follow, and you were done. The tool would start following those lucky people.

The hope was that those that you followed would follow you … Continue Reading →

May 23, 2018
by googleplusplanet
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Veterinary Digital Marketing Team Wins Back Weeks With Agorapulse

Marketing for veterinary practices takes both a specialized knowledge of the pet care industry and an insider’s insight into how people choose and trust someone to take care of their furry family members. A waiting room full of limping doggos, squawking parrots, and unamused kitties can leave little time for self-promotion.

That’s where Vet Help Direct step in to give a voice to the ever-valiant saviors of our animal pals.

Taking care of every aspect of a vet practice’s digital marketing, their team of vets, vet nurses, and digital specialists help spread the good word Continue Reading →

May 23, 2018
by googleplusplanet
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How to Create an Ebook for Online Marketing

Ebooks have a variety of uses for marketing and promoting your business online. One of the most common uses of an ebook is as a promotion tool on your website.

For example, you can reward site visitors for subscribing to your weekly newsletter by giving them a free ebook. Not only does this give them a benefit to subscribe, it also gives them a preview of the expertise they can expect from your company.

Ebooks don’t have to be very long to be effective.  A simple 12-15 page ebook focused on one particular topic is Continue Reading →

May 22, 2018
by googleplusplanet
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Instagram Sizes and Dimensions 2018: Everything You Need to Know

What are all the Instagram photo sizes and dimensions you need to know for 2018? How about Instagram video resolution and size ratios? Sit back and relax, because this post has it all covered.

After plenty of years of only standard square images and videos, Instagram opened up their platform to allow for portrait and landscape orientations. What?! That’s right! Life just got a little bit sweeter. These new Instagram sizes are a huge deal!

While most users don’t really care about their Instagram picture size, for those of us using Social Media to … Continue Reading →

May 22, 2018
by googleplusplanet
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How to Share Posts From the Instagram Feed to Stories

Instagram has released a new way for users to easily share feed posts to stories.

More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories.

In the feature’s launch blog post Instagram explained:

When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your favorite brand — you can now quickly share that post as a sticker to Continue Reading →

May 21, 2018
by googleplusplanet
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How to Write a Blog Post: An Epic Process for Epic Results

Warning: if you really want to know how to write a blog post that gets noticed, it’s going to take work and discipline.

This is not for the faint at heart.

A while back I was challenged by a few of my peers to document and share my blogging process. I had never thought to do so before and thought, “why not?”

So I originally published my process in 2014.

Since then, my blogging process has undergone quite an evolution.

Over the years I’ve refined it, added things to the workflow, removed things, experimented, and … Continue Reading →

May 21, 2018
by googleplusplanet
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How to Integrate Email Marketing with SEO

How-to-Integrate-Email-Marketing-with-SEO-1

In the context of search engines and social media, email seems like ancient tech, having arisen as early as the 1970s. But email is still very relevant to businesses for communication. Confirmation messages, newsletters, and deals are all still disseminated via email to current customers. The distinct nature of every message extricates it from the noise in social media. Thus long and well-designed emails can engage your customers more than social media posts.

However, email is not the public platform that social media is, and, for that reason, email has less impact on SEO. When … Continue Reading →

May 20, 2018
by googleplusplanet
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What to look for when choosing a Cloud Storage Service

Cloud Storage services are more and more popular nowadays. This is because they can store large files and folder and keep them safe. Also, their accessibility has increased over the years so they are easier to use. There are a lot of options available on the market which makes it harder for users to choose the best one.

If you are looking for a cloud storage service that meets all of your needs, you should take some important features into consideration. You should also check out this comparison between 2 of the best cloud storage Continue Reading →

May 18, 2018
by googleplusplanet
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What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers)

Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter

This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts.

You might be wondering, “why is this important to me?”

In short, Twitter might suspend your account if you fail to comply.

These rules are also encouraging good sharing practices on Twitter and will benefit everyone in the long run.

And since … Continue Reading →