October 9, 2018
by googleplusplanet
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Writing for Social Media: 7 Tips and Tools

There’s loads of great articles about writing, including writing for social media.

Maybe this will become one of them. Whatever.

However, this piece is different.

You’ll see.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

7 writing tips for social media

…and for any kind of persuasive writing.

Sure, great writing may take talent and innate creativity. And hey, you’ve got something to say, right? No matter your current level of experience or skills. With a little gusto in your writing step, you … Continue Reading →

October 9, 2018
by googleplusplanet
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Neuromarketing: Surprising Facts Businesses and Marketers Should Know

Neuromarketing.

Sounds fairly complicated, doesn’t it? 

Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy.

Understanding why people make purchasing decisions online and how they respond to various marketing strategies and tactics is a critical component in effectively marketing your own products or services. 

This week on The Science of Social Media, we’re diving into the world of neuromarketing and how you can use it to get better results from your social media marketing for your brand or … Continue Reading →

October 8, 2018
by googleplusplanet
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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

  • Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies.
  • Understand how to amplify blog content by reverse engineering social media videos that your audience will love.
  • See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR.

Building your website traffic in 2018 is no easy task.

Today, businesses are faced with an ever-increasing amount of online content as well as ongoing changes from search engines such as Google, and … Continue Reading →

October 8, 2018
by googleplusplanet
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8 Essential Skills a Social Media Manager Must Have

There’s not one secret recipe to becoming an amazing social media manager (if only it were that easy), but making sure you have the full range of essential skills to do the job well certainly helps.

And it’s a good time to be getting in the game. Social media manager was number 42 in CNN and PayScale’s list of the top 100 careers for “big growth, great pay and satisfying work.”

It makes sense. As people look to connect with brands on social media, companies need social media managers who can help grow their business … Continue Reading →

October 7, 2018
by googleplusplanet
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Why Content Marketing Works for Me and Not You

neil patel content

It’s funny, when I meet people who are leveraging content marketing, they always tell me one of two things…

Either they can’t figure out how to generate traffic (no matter how many blog posts they publish)…

OR

They’ve figured out how to generate more traffic, but the traffic hasn’t turned into any sales or new customers and they can’t figure out why.

Now, I know what you are thinking… there are so many companies that make millions from content marketing that there must be a way to make it work.

But here’s the thing. … Continue Reading →

October 7, 2018
by googleplusplanet
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Check-in: Were We Right About Our 2018 Social Trends?

Anyone can make predictions about what the future holds. But actually being right about these predictions? Not so easy.

Last year we produced our third annual Social trends report. This labor of love (and research—a lot of research) took a look at five big trends we predicted would take off in 2018, and what these meant for businesses around the globe.

As we start looking towards 2019, we thought it would be a great time to check-in on how our predictions from last year panned out. Continue reading to discover:

  • The trends that made a
Continue Reading →

October 6, 2018
by googleplusplanet
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How to Get Around Google’s Latest Algorithm Change

google logo

Have you noticed that Google is constantly making algorithm changes? And when they do, they rarely tell you the change they’ve made.

They tend to keep it a bit vague, like this…

twitter update

So, do you want to know how I got around this algorithm update?

Well, before I tell you how, there are a few things you need to know.

How Google works

Can you guess how many factors there are in Google’s algorithm?

It’s over 200!

SEO is complicated. If Google made SEO easy you would see product and service pages rank at the … Continue Reading →

October 6, 2018
by googleplusplanet
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24+ Instagram Statistics That Matter to Marketers in 2019

Are you using Instagram to connect with your audience?

And if not, should you?

Okay, that’s a loaded question.

Statistically speaking though, it makes business dollars and sense.

Scan these Instagram stats that show its breadth and depth worldwide. Then use them to shape your Instagram marketing strategy.

Bossy aren’t I?

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.

Instagram user statistics

Who’s using Instagram? So nice of you to ask.

Well, over … Continue Reading →

October 5, 2018
by googleplusplanet
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Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread

As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin ‏Tank, felt as 2017 was drawing to a close.

As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative.

He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe, it had more than 3.2 million users and its … Continue Reading →

October 5, 2018
by googleplusplanet
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I Wish I Never Built a Personal Brand

neil patel brand

Some of you who are reading this know who I am. And many of you don’t.

So, for those of you who don’t…

My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies.

I blog about marketing at NeilPatel.com, and in the last 31 days, I was able to reach 1,701,486 people through my blog.

traffic

I have a decent social following… 927,000 Facebook fans, 298,000 Twitter followers, 289,802 LinkedIn followers, and 159,588 YouTube subscribers.

And in the last 28 … Continue Reading →