Does your job require you to create great social media content, keep on top of social chatter, and reply to all the comments on your social accounts?

In other words, do you have a boss who expects you to be chained to your laptop 24/7?

How can you do it all, especially when you’re also supposed to meet clients, attend networking events, and have some semblance of a “work/life balance?”

You could consider cloning. Well, that or trying Agorapulse’s mobile app. Only one of these options comes with a free trial and the following … Continue Reading →

Twitter lists can be a powerful networking tool if you know how to use them. Before we get into that though, let’s start with an analogy.

If you were invited to the biggest cocktail party in the world, what would you spend the majority of your time doing?

Would you be shouting out the headlines to your latest blog posts? Walking up to random people telling them to check out your press release? Opening up your wallet and showing off your favorite cat GIFs?

I’ll tell you what, that last bit would actually be impressive— … Continue Reading →

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working.

Facebook has released a new Test & Learn tool to take the guesswork out of measurement. It answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business.

You can now experiment with different marketing strategies and find the one that achieves your business goals most effectively.

Where to Find the Test & Learn Tool

You’ll find the Test & Learn feature … Continue Reading →

Now is the best time to grow your influence on Baaz, the next generation of social discovery, by being an industry resource.

[This post was sponsored by Baaz. The opinions are completely my own based on my experience.]

Every new social network has its early adopters. Generally, these are the people who dive in from the beginning, immersing themselves in the platform, creating loads of content, and attracting the biggest audience when the platform takes off.

Now is the time to do that with Baaz.

And in this blog post, I’m going to give you … Continue Reading →

There are times when we all run out of content ideas.

I’ve been in this situation many times myself — feeling unsure about what content to create and share.

However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. These strategies help me uncover the types of social media content that our audience loves to engage with and share.

And in this post, you’ll learn about six ways to discover the content your audience craves.

Let’s dive in.

1. Use your analytics

If you’re a social media professional or aspiring to be one in any way, Social Media Marketing World is the event you need to be at.

What do you get when you cram 3,500 social media professionals into the San Diego Convention center for 3 days? Why,
Social Media Marketing World
Full Disclosure: We earn a commission if you click this link and make a purchase, at no additional cost to you.
 of course!

Without a doubt this is the biggest live event in the social media world. With the biggest names in the business … Continue Reading →

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer?

If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post.

And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. That’s the problem.”5Digiday, 2016

While there isn’t a clearcut answer to this question, there are some guidelines used … Continue Reading →

A social media post schedule can save you time, and also help you get better results with your social media strategy. But when you are starting from scratch, you may not know where to start.

The good news is that you can create a social media posting schedule in three easy steps. Then you can use that schedule to build your publishing queues, and build your content.

Choose Your Social Media Platforms

If you are going on a date with someone, it’s not enough to decide what time you are meeting, and if you are … Continue Reading →

Too busy to read? Just click the play button below to listen to this post.

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004.

And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now.

That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

Here’s where we think it’s heading…

Back in January, Facebook founder, Mark Zuckerberg, … Continue Reading →