Mobile advertising is becoming the most popular way to target customers, with analysts predicting that marketers will spend over $50 billion in mobile advertising in the US in 2018, which is double the amount that is predicted to be spent on desktop adverts. Targeting customers on mobile devices is so important, as it allows user groups who might not be interested to be excluded from the campaign; and now many more people worldwide own mobile devices than desktops.
Qualified users can be targeted on mobile devices by using the large databases provided that provide information … Continue Reading →