Social media advertising offers advertisers an audience bigger than anyone could imagine a generation ago.
Facebook and Instagram’s more than 2 billion users represent the largest collection of prospective customers in the world (by far).
So not using the platforms to show off your business is a serious mistake.
This article dives into social media advertising, giving you 8 strategies to keep in mind if you want to turn social media users into customers.
#1. Be Conversational, Not Salesy
Paid search platforms like Google and Bing, differ from paid social platforms like Facebook and Instagram, … Continue Reading →